Priya Malik’s photoshoot screams women empowerment to the fullest

Priya Malik’s photoshoot screams women empowerment to the fullest

Priya Malik is surely one badass and independent woman. That was very evident in her stint at the Bigg Boss 9 house. She carried herself with grace and stood up to anyone who was in her way.

She recently shot for a superb photoshoot wearing a gorgeous lehenga for her initiative Dress Like An Indian Woman.

On the idea of the campaign, she said, “This idea was conceptualised between myself and SR Media when a female college principal from Mumbai said that girls need to dress like ‘ladies’ in order to not have hormonal issues and #DressLikeAnIndianWoman was born. Even last night Maneka Gandhi asserted that hostels should have curfews for women in order to avoid any “hormonal outbursts”.

We have been fighting patriarchy for years and here we have these women (The College principal and Maneka) linking our clothes to our hormones and encouraging regressive practices. With the International Women’s Day looming ahead, this photo series is not an incitement to start smoking but an idea representing that Yes, smoking kills but so does living by other people’s rules. #RuleOutRules There may not be a lipstick under my burkha but there sure are choices, options, opinions and a voice under my lehenga that will not be silenced by your noise. We need to understand and appreciate our choices to cover or bare our bodies and implement our own agency in terms of lifestyle without it being dictated to us.”

She added, “The idea is not that smoking and drinking is women empowerment. It is a metaphor for choice. The idea is that wearing what we want to, be it a burkha or a bikini and doing what we want to be it becoming an astronaut or a dancer i.e the agency over our bodies and lifestyles is empowering. And nobody else can dictate that.”

Meanwhile, on the work front, Priya is all set to perform a women oriented play named Selfie in LA and Chicago, USA.

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