Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India

Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India

Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India, on Wednesday.

Production of the vehicle will start from June, the company said. It, however, did not disclose the price of the model.

The Compass would be the first “made-in-India” Jeep, which would be produced at the company’s plant at Ranjangaon in Maharashtra.

The Compass is the single-most crucial model in India for Fiat Chrysler Automobiles (FCA), Jeep’s owner, said Anil Sharma, analyst, IHS Markit. “The car looks good and even the pricing can be great, not necessarily aggressive. But this all makes no sense till the time Jeep Compass sells well. The Compass would definitely be the make or break model for the FCA in India.”

The move to introduce a locally developed model in the country signals Fiat’s renewed interest in the Indian market, where it has met with little success despite a long association. After having sold its popular models such as Uno and Fiat 1100 or Padmini through a licensing agreement with Premier Automobile Ltd, Fiat set up its Indian subsidiary in 1997. In 2006, it signed an agreement with Tata Motors Ltd to jointly manufacture and sell cars in the country. However, in 2012, it decided to call off the alliance and go solo.

 

Will Jeep Compass be the most affordable luxury SUV in India?
Currently, Fiat India’s line-up includes hatchbacks Punto, Abarth Punto; mid-size sedan Linea, crosshatches Avventura, Abarth Avventura and Fiat Urban Cross, and a Rs 30-lakh sports hatch Abarth 595. Such niche products and the rise of rival models has hit Fiat’s market share in India. The company currently has a miniscule 0.1% share of the Indian market, with sales falling from 712 in March 2016 to 353 in March 2017.

“The export as well as India models of the Jeep Compass will be identical (to the global model) in built and quality. We will export to international right-hand drive markets from India,” FCA India president and MD Kevin Flynn said.

Analysts, however, said that pricing will be the key.

“If FCA manages to price it right, it will be a fortune-maker for them in India,” said Amit Kaushik, managing director at consulting firm Urban Science. He expects the Compass to be priced around Rs 15 lakh.

Sharma of IHS Markit said if it is priced between Rs 15 and Rs 20 lakh, the Compass will attract customers from the Rs 12-15 lakh segment of the Mahindra XUV500, Hyundai Creta, Nissan Terrano, Tata Hexa, and also encourage buyers of BMW X1 and Audi Q3 to settle for a relatively newer badge like the Jeep.

HT

Previous Malala 6th person to receive honorary Canadian citizenship
Next UN chief Guterres names Steiner as new administrator of UNDP

About author

You might also like

Automobile News 0 Comments

New Hyundai Xcent to be launched this year with numerous features

Hyundai is all set to give tough competition to its competitors in the market with new Xcent facelift in India. The model is scheduled to be launched on April 20.

Automobile News 0 Comments

Review 2017: Lamborghini and Lotus

Review 2017: Lamborghini and Lotus Centenario : Lambor­ghini’s latest seven-­figure extravagance celebrates the 100th birthday of company founder Ferruccio, who did not celebrate his own 100th birthday because he’s been

Automobile News 0 Comments

New Terrano with starting price Rs 9.99 lakh hits India

Bringing cheers on faces of Sports Utility Vehicle (SUV) lovers, Nissan India has launched the New Terrano with starting ex-showroom price of Rs 9.99 lakh. Terrano with new price range

Automobile News 0 Comments

The ‘Racemo’: Tata’s First Sports Car!

Tata Motors has taken the covers off the new Racemo sports coupe at the 87th Geneva Motor Show – the 20th time the company has attended the European show. The

Automobile News 0 Comments

Mercedes says recall won’t hurt U.S. sales ‘Parts are flowing to dealers weekly’

The recall of 1 million new and late-model Mercedes-Benz vehicles because of fire risk isn’t expected to hurt the brand’s U.S. sales in March. While several new models are affected

Automobile News 0 Comments

Tesla raises $1.2 billion to pad cash reserve, help launch Model 3

Tesla Inc.’s $1.2 billion share and convertible debt offering on Friday demonstrates once again the unflagging ability of the luxury electric carmaker and its high-profile head, Elon Musk, to tap

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply