Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India

Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India

Jeep unveiled its made-in-India sports utility vehicle (SUV), Compass India, on Wednesday.

Production of the vehicle will start from June, the company said. It, however, did not disclose the price of the model.

The Compass would be the first “made-in-India” Jeep, which would be produced at the company’s plant at Ranjangaon in Maharashtra.

The Compass is the single-most crucial model in India for Fiat Chrysler Automobiles (FCA), Jeep’s owner, said Anil Sharma, analyst, IHS Markit. “The car looks good and even the pricing can be great, not necessarily aggressive. But this all makes no sense till the time Jeep Compass sells well. The Compass would definitely be the make or break model for the FCA in India.”

The move to introduce a locally developed model in the country signals Fiat’s renewed interest in the Indian market, where it has met with little success despite a long association. After having sold its popular models such as Uno and Fiat 1100 or Padmini through a licensing agreement with Premier Automobile Ltd, Fiat set up its Indian subsidiary in 1997. In 2006, it signed an agreement with Tata Motors Ltd to jointly manufacture and sell cars in the country. However, in 2012, it decided to call off the alliance and go solo.


Will Jeep Compass be the most affordable luxury SUV in India?
Currently, Fiat India’s line-up includes hatchbacks Punto, Abarth Punto; mid-size sedan Linea, crosshatches Avventura, Abarth Avventura and Fiat Urban Cross, and a Rs 30-lakh sports hatch Abarth 595. Such niche products and the rise of rival models has hit Fiat’s market share in India. The company currently has a miniscule 0.1% share of the Indian market, with sales falling from 712 in March 2016 to 353 in March 2017.

“The export as well as India models of the Jeep Compass will be identical (to the global model) in built and quality. We will export to international right-hand drive markets from India,” FCA India president and MD Kevin Flynn said.

Analysts, however, said that pricing will be the key.

“If FCA manages to price it right, it will be a fortune-maker for them in India,” said Amit Kaushik, managing director at consulting firm Urban Science. He expects the Compass to be priced around Rs 15 lakh.

Sharma of IHS Markit said if it is priced between Rs 15 and Rs 20 lakh, the Compass will attract customers from the Rs 12-15 lakh segment of the Mahindra XUV500, Hyundai Creta, Nissan Terrano, Tata Hexa, and also encourage buyers of BMW X1 and Audi Q3 to settle for a relatively newer badge like the Jeep.


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