Mahindra : Demonetisation hit the sales of three-wheelers

Mahindra : Demonetisation hit the sales of three-wheelers

Leading automobile manufacturer Mahindra said that demonetisation had hit the sales of three-wheelers as customers were not able to arrange the cash required for down payment.
“Since November, sales of three-wheelers had taken a beating. People were finding it difficult to arrange the cash required for down payment”, Veejay Nakra, Sr VP (sales) of Mahindra said.
Manhindra, which manufactures three-wheelers under the brand ‘Alpha’, today launched its new range of small commercial vehicles (SCV) under the ‘Supro’ brand between 700 kg and 1050 kg payload segment, where it was enjoying a market share of around 10 per cent.
He said that it was expected that sales of three-wheelers would pick up from the first quarter of the next financial year when money circulation improved.
On other segments, he said that demonetisation had little impact on sales.
The official said Mahindra had invested Rs 135 crore on developing the ‘Supro’ platform which had a range of 11 products in that payload range.
“In the Supro payload range, we are trying to gain market share as compared to our nearest competitor (read Tata Ace)”, he said.
In other payload ranges below 700 kg and above 1050 kg, Mahindra was clearly the market leader, he said.
The Supro platform has a manufacturing capacity of 60,000 units per annum, he said.

Previous Facelifted Ford EcoSport, set for a 2018 launch
Next Rajnath accuses Akhilesh of shattering his father's dreams

About author

You might also like

Automobile News 0 Comments

Ford boss axed as car maker switches gear

Ford boss axed as car maker switches gear Mr Fields, 56, is retiring after 28 years at the company following growing investor unease about its share price performance and prospects.

Automobile News 0 Comments

Honda launches compact SUV WR-V starting Rs 7.75 lakh

Japanese auto major Honda on Thursday globally launched compact sports utility vehicle WR-V in the Indian market with prices tagged between Rs 7.75 lakh and Rs 9.99 lakh (ex-showroom, Delhi)

Automobile News 0 Comments

Facelifted Ford EcoSport, set for a 2018 launch

The facelifted Ford EcoSport, set for a 2018 launch, has been recently been spied in undisguised form by a Chinese based website. The spied EcoSport SUV is believed to be

Automobile News 0 Comments

Buick expected to replace Regal sedan with 5-door hatch, wagon

General Motors plans to replace the Buick Regal sedan in the United States with a sedan-styled five-door hatchback and Buick’s first wagon in two decades, according to two auto forecast

Automobile News 0 Comments

Mercedes says recall won’t hurt U.S. sales ‘Parts are flowing to dealers weekly’

The recall of 1 million new and late-model Mercedes-Benz vehicles because of fire risk isn’t expected to hurt the brand’s U.S. sales in March. While several new models are affected

Automobile News 0 Comments

Hyundai to introduce 8 new products in India by 2020: CEO

Leading automaker Hyundai Motor has planned to expand its product line up in domestic market with the launch of eight new products by 2020, a top official said today. “During


No Comments Yet!

You can be first to comment this post!

Leave a Reply