Truecaller Joins Facebook, Google In 100 Mn Impressions Club

Truecaller Joins Facebook, Google In 100 Mn Impressions Club

Mobile communication app Truecaller has become the only platform apart from Facebook and Google that delivers over 100 million impressions in a single day, a company statement said on Friday.

An impression is when an ad is fetched from its source, and is countable. Whether the ad is clicked or not is not taken into account. Each time an ad is fetched, it is counted as one impression.

The daily impression on Truecaller’s ad platform has grown with over 200 per cent during the past six months, the company said.

“Our targeting capabilities backed by call intent based approach ensures brands witness desired visibility and engagement with Truecaller users,” said Tejinder Gill, Head of India Operations, Truecaller, in a statement.

The mobile communication app delivered over 133 million impressions for e-commerce portal Jabong.

“Truecaller has been fantastic for us in terms of delivering high impact and reach amongst smartphone users,” added Rahul Taneja, Chief Business Officer, Jabong

Previous GST to be implemented from 1st of July this year: Shaktikanta Das
Next Smart Remedies To Fix A Cellphone Elbow And Smartphone Face

About author

You might also like

Technology 0 Comments

SpaceX launches, recovers its first recycled rocket

SpaceX has launched its first recycled rocket, the biggest leap yet in its bid to drive down costs and speed up flights. The Falcon 9 blasted off from Florida’s Kennedy

Technology 0 Comments

Scientists used smartphone to control activity of living cells inside animal

Scientists have used a smartphone to control the activity of the living cells inside an animal. The fusion of biology and technology was used to control blood sugar levels in

Technology 0 Comments

Opple launches ‘Twinkle Star’ – an innovative light for children

Opple, a global integrated lighting solutions company and one of world’s Leading LED Lighting brand launched a unique and innovatively designed light, Twinkle Star. This is Opple’s newest addition to

Technology 0 Comments

First blood test for autism developed

Scientists in the United States have developed a blood test to accurately predict whether a child has autism spectrum disorder (ASD). The advancement opens the door to early diagnosis and

Technology 0 Comments

GSAT-11 ready to be launched in mid of this year

India’s heaviest communication spacecraft, GSAT-11, is ready to be launched in the middle of this year. Minister of State in the Prime Minister’s Office Jitendra Singh informed this in the

Technology 0 Comments

How does Virtual Reality (VR) work?

Virtual Reality (VR) is a simulated, 3D environment that gives a user the feeling of being in that environment, instead of the one they’re actually in. In order for the


No Comments Yet!

You can be first to comment this post!

Leave a Reply